User: I need a new ssd to expand the storage on my laptop

C: Sure, for that laptop you need to submit an M.2 installation ticket.

User: No I need an ssd.

C: Yes sir, that is an ssd, it's just the form factor. Go to [company's internal website] and submit a request for an M.2 ssd installation.

User: They have 2 models to pick from, which do I choose?

C: The M.2.

User: ...Is that an ssd?

C: ...Let me just show you.