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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 7 months ago by Pro@programming.dev to c/technology@lemmy.world

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[-] homesweethomeMrL@lemmy.world 8 points 7 months ago

More enshittification!

[-] FuckFascism@lemmy.world 6 points 7 months ago

I stopped using YouTube years ago. Fuck that shit.

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[-] aesthelete@lemmy.world 6 points 7 months ago

This is fucking hilariously evil and short-sighted.

[-] Reverendender@sh.itjust.works 8 points 7 months ago

You just described end-stage capitalism

[-] ABetterTomorrow@lemm.ee 5 points 7 months ago

Already experiencing it, can’t even follow along a simple shot explanation

[-] krimson@lemmy.world 5 points 7 months ago

Gemini also being forced on me more and more in Android. Seriously considering a linux phone next.

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[-] tauren@lemm.ee 4 points 7 months ago

I don't know how people watch YouTube with ads. Premium or ad blocker, otherwise it's a nightmare.

[-] AmbiguousProps@lemmy.today 4 points 7 months ago

Use grayjay.app, they have it for desktop too. No ads, sponsorblock built in, and has multiple platforms in one place.

[-] tooLikeTheNope@lemmy.ml 4 points 7 months ago* (last edited 7 months ago)

No one will even blink at ads on most engaging moments in Youtube videos, in Pornhub ones tho....

[-] gwilikers@lemmy.ml 4 points 7 months ago

Revanced.

It won't bother me at all.

[-] Pro@programming.dev 4 points 7 months ago

Or just stop being dependent on Google and use PeerTube and Odysee.

It's your choice.

[-] gwilikers@lemmy.ml 4 points 7 months ago

I get it. But, like Peertube is kinda limited. At least when I was using it, which was pretty recently. I'll check out Odysee.

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[-] yesman@lemmy.world 4 points 7 months ago

I don't find Nebula to be an adequate replacement for youtube, but if they ever figure out how to keep me from blocking ads, Ima gonna change my mind.

[-] RedditIsDeddit@lemmy.world 3 points 7 months ago

YouTube really likes to just destroy itself huh?

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this post was submitted on 15 May 2025

569 points (99.3% liked)

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