569
YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)
submitted 2 months ago by Pro@programming.dev to c/technology@lemmy.world
187 comments fedilink hide all child comments

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

(page 4) 44 comments
sorted by: hot top controversial new old
[-] SunshineJogger@feddit.org 1 points 2 months ago

Youtube... Youtube... Oh, yes, I remember Youtube. That was fun to use half a decade ago or so.

[-] zecg@lemmy.world 1 points 2 months ago

Ublock Origin in a Firefox fork and PipePipe with Sponsorblock on mobile. I'm perfectly ready to just export/delete my Youtube account and move on if it stops working.

[-] Taleya@aussie.zone 1 points 2 months ago

Could probably spin up a new edging community

[-] Zealousideal_Fox_900@lemmy.dbzer0.com 1 points 2 months ago

Firefox X UBlock Origin X Sponsorblock X Bring Back Youtube Dislike. Thank fuck for those Devs.

[-] Underwaterbob@lemm.ee 1 points 2 months ago

The removal of YouTube dislike is still fucking infuriating to me. I get it: now I have to watch the video to find out if it's a piece of shit, and that's exactly what they want, but holy fuck what a shitty decision designed to waste my time and maximize their chances to flash an ad in my face.

[-] KingOogaBooga@lemmy.world 1 points 2 months ago

firefox and uBlock Origin. I don't see ads. Fuck Google and their AI.

[-] slaacaa@lemmy.world 1 points 2 months ago

[-] sunglocto@lemmy.dbzer0.com 0 points 2 months ago

Firefox + uBlock origin

[-] FriendBesto@lemmy.ml 0 points 2 months ago

Use Freetube or Invidious, problem solved.

[-] DFX4509B_2@lemmy.org 0 points 2 months ago

Only Freetube is being actively attacked by Google and Invidious is basically dead.

load more comments (1 replies)
[-] Taleya@aussie.zone 0 points 2 months ago

How to ensure huge swathes of the population will never ever buy your product out of sheer spite

[-] DFX4509B_2@lemmy.org 0 points 2 months ago

Not going to help when you have a monopoly over the user-generated content field like YT and by extension Google basically does.

[-] LifeOfChance@lemmy.world -1 points 2 months ago

That number is still SIGNIFICANTLY less than those who won't do anything. Us using ad blockers doesn't even account for a percentage of what they rake in from those without them.

[-] 9488fcea02a9@sh.itjust.works -1 points 2 months ago

On youtube, you're not the customer. You're the product being sold

load more comments
view more: ‹ prev next ›
this post was submitted on 15 May 2025
569 points (99.3% liked)

Technology

73290 readers
1197 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws