They are a fucking payment processor; the only brand that matters is reliability and confidency, which they damaged now.

Direct link: Mastercard rule 5.12.7 Illegal or Brand-damaging Transactions

Tweet of their attempt to deny responsibility: great opportunity to wreck their brand.

They realized that this news getting out damaged their brand worse.

Why doesn't valve simply restore games back then? Tell payment processors MC is OK with them (as evident by this statement) and tell them to come back with a reply from MC?

Is this why it appeared Steam only took down Incest and other spicy things?

Or did all the reporting just read the top of the list, and that had all the incest front loaded?

So let's say you're in the market for a credit card. You can choose from:

iChar-Jit: We are ethical. We don't sell to Nazis. You (and your kids) will be safe from buying questionable products or from questionable sources.

MoneySLAM Our card is usable by anyone, for anything, anywhere. Bangladesh; In orbit around Jupiter; Russia; Sex; Drugs; Bombs.¹

1. Some products may be dangerous or unethically sourced; Please spend safely and exercise good judgement.

Assuming all other factors (interest rate, online accessibility, confused foreign sales reps etc.) are more or less equal, which card will you get?

ETA Interactive services absolutely should be more focused on equal accommodations (making sure everyone is served evenly, even if they want a gay wedding cake) than on whether or not the transactions involve questionable crap.

Though if the money exchange market is capitulating to activists, it'd be interesting to see if environmentalist causes could pressure them as well. Because fossil-fuel based products are killing the human species (and most of all the others). Stop allowing transactions for diamonds and chocolate.

If they're more hesitant about other kinds of unethical transaction then it's because the company officials think furry porn and queer content is icky, not from activist pressure.