"It doesn't matter what or who you are, it matters how you play."
This is a quote, likely doing some paraphrasing, from a movie about Jackie Robinson. I had not set out to watch the movie, but saw bits of it in passing from someone else watching it and my brain went spinning off on analysis of it.
I could take it as just a feel good story, a man who faces prejudice and discrimination and overcomes. But that quote lodged into my brain, along with other bits on the screen. I don't know exactly how the story went in real life, but this isn't about that exact story anyway.
It's about the broader methodology at work here and the way in which capital uses reform efforts to its advantage and then largely defangs them.
The quote exemplifies the practice well, if we do a little bit of reading between the lines: "It doesn't matter what or who you are if you can make more profit for us."
The choice of language and focus implies not an intention toward the abolishment of systemically racist practices, but the allowing of exceptions on a case by case basis, based on "merit" (which in the capitalist case, is defined as "you contribute to growing our money/power base").
This kind of idea, that you can transcend the box marginalization has put you in by helping the capitalist out, got stretched to its limits with figures like OJ Simpson and Bill Cosby. Star performers, make lots of money for the capitalist with a healthy cut for themselves, and also deal in some of the worst accusations that can be levied at a person. I am being vague because I see no gain in this context going into it in detail and being potentially triggering or needlessly graphic, and the details of it aren't that important to the point anyway. The point is incidents like these put to test the idea of, "It doesn't matter what or who you are, it matters how you play."
The capitalist method of getting lucrative people past racist gatekeepers while keeping systemic racism intact hit some limits. A method which normally works well alongside liberal mentalities about "be who you are, no matter who that is."
But it's easily observable that being "who you are" can range from being an inconvenience to others to being an actual terror. Capital and liberalism in their marriage of bullshit have no answer for this. They're not interested in policing society, but rather interested in profiting from it.
In order for this method of "reform" to function while leaving the rest of the system intact, the notion is not "you are valuable and deserve basic needs met no matter who you are," it's "you are valuable if you notably help the capitalist." This leaves most marginalized people remaining in a position of less than. As compared to a socialist project where things like racism can actually be tackled head on because the meaning of valuation of a person gets changed fundamentally when the project is based around meeting the needs of the people, no matter who they are, and because actually listening to the people means reform efforts can gain a foothold in governmental structures, not just in corporate slogans.
Another example of this kind of thing, we can see happening with sexism too. Among the most marginalized women are those in prostitution. Capital's answer is not to liberate them from coercion and from any economic incentive to turn to it for survival, but to push for formalizing it into another market; a market where prostitutes can have slightly better conditions than they would otherwise have, but capitalists also get a cut and the system is not fundamentally changed.
I don't feel like this is a "complete" take on the topic, but I wanted to get it out while it is on my mind.
I'm sure there are other examples in practice of the difference between real reform and profiting off of exceptions to the rule that don't fundamentally challenge racism/sexism/etc. Let me know what you know.