Could it be that marketing is an inherently pro-capitalism line of work and its practitioners are unlikely to be altruistic enough to volunteer, especially for something like Free Software?
As a practitioner of that dark art, I fear you know not what you summon. You don't really want Lemmy to be popular, not in a way that traditional marketing is going to make it popular.
The Fediverse should be as ubiquitous as email.
Your ISP, company, government, etc. should all host their own social media, just like they do email.
I don’t know anyone that uses isp based email that isn’t over 60. Tying your on,ine identity to a service provider that is location based makes no sense.
That's us. When we write reviews or share things.
Off topic- I never understand why people in commercials are so awkward when they recommend things. I send things to my friends all the time...check out these yoga pants with pockets, Kroger has blackberries on sale, look at Kitty Lulu in the new dog bed, etc. Why is it so hard for fakers to appear genuine?
I coach (social) businesses all over the world and help them with marketing as well.
Off-topic, but is there any advice you would give to Lemmy and / or Fediverse?
In what sense? What coaching do you seek; marketing, how to get more users or what ?
~~What is the best way for Lemmy to get more users in its current state? What needs to change?~~
What is the main reason that Lemmy is not gaining users?
The easy answer: create a community “how to get to 1,000,000 Lemmy users” and let the swarm come up with and implement ideas. In real life, this means that the mission and vision of Lemmy must be defined, based on that a positioning and messaging document must be prepared, which also describes the user profile(s). You would need to define the Unique Selling Point USP of Lemmy, and an elevator pitch. All these assets build on each other. Then you could start to create campaigns targeted at non-users, eg on other platforms, mastodon, X(!), Reddit (!), etc… draw them in with the assets and statements described above. I have done this with dozens of companies. All quite exciting, imagine a couple of tweets on X “looking for more freedom? Join Lemmy today!” Works well, takes effort, doesn’t need to cost €€€.
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