"Quantum theory provides a foundation for describing systems that are probabilistic, interdependent, and evolving (Busemeyer & Bruza, 2012; Haven & Khrennikov, 2013). Translating these ideas into tourism produces a model that explains how behaviour, feedback, and innovation interact across cognitive, relational, and systemic levels. This complements entropy reduction in tourism (Li et al., 2025), which conceptualises tourism as an open system that shifts between stability and disruption. While entropy theory focuses on energy and order, the quantum perspective explains the structure of uncertainty: how multiple possibilities, relational ties, and networked feedback generate adaptation and innovation."

Annals of Tourism Research Volume 117, March 2026, 104115 (nothing about April 1). No mention of Sokal in the article or its references. Not the Onion. I'm at a loss.