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As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch (techcrunch.com)

submitted 1 year ago by adonis@kbin.social to c/fediverse@lemmy.world

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As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[-] xptiger@lemmy.world 4 points 1 year ago

Once the celebrities or official pages or figure people leave that site for its dismaying complications, that will be the doom of it as followers of those don't have other significant reasons to stay.

[-] gravitational_anomaly@lemmy.world 4 points 1 year ago

this is sooo complicated

It is, objectively, significantly more complicated, though.

[-] I_Miss_Daniel@kbin.social 4 points 1 year ago

Who knew he was a ZZ Top Fan?

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[-] lechatron@lemmy.world 4 points 1 year ago

I wonder how much x.com cost to purchase, or if it was just a domain twitter/Musk had lying around.

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[-] tabular@lemmy.world 4 points 1 year ago

When is rebranding ever good for users/consumers?

[-] ren@lemmy.world 5 points 1 year ago

Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.

All good.

But for Dunkin Donuts to suddenly rename itself “Place” - not so good.

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[-] Albinoss@lemmy.world 4 points 1 year ago

That’s exactly it. I saw a lot of people on Twitter today saying they’re only staying the fallout. It’s dumb, and yes, I’m part of the problem, though I’m staying only to update some connections on where I’m going.

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[-] Draegur@lemm.ee 4 points 1 year ago

are there any frontend webapps like wefwef/voyager?