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submitted 1 year ago by MicroWave@lemmy.world to c/news@lemmy.world

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[-] thisbenzingring@lemmy.sdf.org 4 points 1 year ago

If the only choice is Bud Light, I will just have water. Bud Light and Coors Light are just the worst beers I can imagine. Not even worth considering. I'd just as soon be 100% sober then drink one.

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[-] ohlaph@lemmy.world 4 points 1 year ago

I doubt it has anything to do with the taste...

[-] orclev@lemmy.world 4 points 1 year ago

Yeah, this is one of those cases of not knowing your own market. While what they did was laudable in a general sense, they should have also realized their core demographic is heavily conservative and that such a move was highly likely to hurt them far more than it would benefit them.

Bud in general and Bud Light in particular is just the worst kind of swill. It's only redeeming quality is being cheap.

[-] Semi-Hemi-Demigod@kbin.social 3 points 1 year ago

If you look there’s plenty of cheap beers that taste at least a little better. When I was in college in the 00s I’d drink Lion’s Head for like $10 a case.

Plus they had little puzzles under the caps so it’s got more value.

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[-] sirico@feddit.uk 4 points 1 year ago

Americans realising it came out the tap the whole time

[-] Blackmist@feddit.uk 4 points 1 year ago

Is that the reason, or is it because it's flavourless pisswater?

[-] fne8w2ah@lemmy.world 2 points 1 year ago

Only now did 'Muricans realise the product itself sucks due to that promo?

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this post was submitted on 31 Oct 2023
284 points (89.2% liked)

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