That article is absolute trash. It's a pulsar. There are no "perplexing messages". They don't "strongly believe" that it's aliens or any deliberate communication at all.
The article is just making stuff up.
If you go to the source of the story, The Mirror (the fucking Mirror!), despite the misleading sensationalism, even that points out that the scientisits ruled out artificial sources within hours of its discovery, concluding it is a neutron star or white dwarf.
You really have to do a shit job at reporting to do worse than the Mirror!