I mean, the blackout helped lemmy take off and reach a huge audience that I'm not sure it would have ever had before.

I wonder why I'm on lemmy

Spoiler alert. They cheated. They changed their own rules in order to prevent the users from using the service the way they had up til then been told was perfectly okay. And the didn't even really win. User engagement with ads might be up, but the people who contributed to the subreddits are falling still.

This videos like 4 months old