That's painfully expensive for just 500ml, ouch!

Edit: just noticed that looks like just over 1L, still really expensive though...

I can steep tea at home for pennies what the Southern fried fuck

New strategy to refrain consumers from buying soft drinks? Perhaps high taxation behind it, like special purpose taxes?

I remember this happened in my country; to cull high sugar and sweetners content, the industry threw a fit, the authorities didn't care, life moved forward and sugar content in soft drinks dropped (but not the prices).

Lipton was always much more expensive than other brands, as well.

I paid 8 Euros for 1L of Coke in Germany 15 years ago. To be fair that was at Oktoberfest... I think the beer was the same price.

I agree though, too expensive for day to day consumption.

That isnt a drink, its flavoured sugar water with some nasty chemicals hidden in there

I buy no-name colas - store brands and such. It's pennies per gallon and I honestly can't tell the difference between them and Coke / Pepsi. If there is a difference, at the second gulp, I'm already used to the new thing enough to have forgotten. I don't think I've bought the real thing in 25 years.

90% of the price is the brand name.

Alternatively, you can walk to the coca cola shelf, pick up a 250 ml glass bottle and pay about 6.3 €/l. You know, there are really expensive specialty coffee beans that produce a drinkable liquid that costs less than that.

It's like a dollar here in Brazil.

Yep, I agree. I stopped buying fancy coffee drinks for the same reason

Don't go into a Starbucks.

For many reasons, but you certainly won't like the pricing there either.

At that point just make it yourself

These became too expensive in my country too. Only buy it occasionally now once in 3 months. Prob they're doing a favor to my health :)