1295

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

485 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

(page 6) 50 comments

sorted by: hot top controversial new old

[-] superfes@lemmy.world 5 points 8 months ago

Uhhhg

Someone tell me there's an OSS Roku like system out there >_>

load more comments (3 replies)

[-] MightyMembrane@lemm.ee 5 points 8 months ago

If they decide to go through with this I will literally replace every Roku TV I own, fuck that shit!

[-] Blackmist@feddit.uk 4 points 8 months ago

You should probably plan on that anyway. I've already seen screenshots of ads popping up over DVDs, offering to sell you what you're already watching.

This isn't a threat from Roku. This is a promise to their real customers, the glorious advertisers.

[-] PalmTreeIsBestTree@lemmy.world 4 points 8 months ago

Yeah fuck that shit

[-] Exusia@lemmy.world 3 points 8 months ago

I was permitted to close my account....without any hassle. Sign into my.roku.com and delete account is as the bottom. Selecting "don't want to use this anymore" gives you a box with 255 charachter limit (because of course they don't want to hear a real reason) and then when you hit send you just get "Thank you, account closed, if you come back you will need a new account"

Surprisingly, suspiciously, painless.

load more comments

this post was submitted on 04 Apr 2024

1295 points (99.2% liked)

Technology

60101 readers

2072 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS