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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 8 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[-] Glowstick@lemmy.world 3 points 8 months ago

This would only effect people who are using the roku service built into their tv, yes?

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[-] Mistic@lemmy.world 3 points 8 months ago

Xiaomi has been doing that as well, except it's whenever.

Now, the TV is forbidden to access my Wi-Fi because screw that.

Any info on how to make it dumber would be appreciated.

[-] ILikeBoobies@lemmy.ca 3 points 8 months ago

Wish I could uninstall it from my television

[-] KillingTimeItself@lemmy.dbzer0.com 3 points 8 months ago

is an HDMI feed like an rss feed? How does this "supposed" feed work here?

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[-] Cris_Color@lemmy.world 3 points 8 months ago

ಠ⁠_⁠ಠ

[-] Soggytoast@lemm.ee 3 points 8 months ago

My cousin wanted a Roku TV as a wedding gift. I said no. Got Sony instead. I like to think he's thankful for that with all the shit Roku has been doing

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this post was submitted on 04 Apr 2024

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