They could be upgrading hosting infrastructure - sometimes this requires servers to be shut down or restarted. They might also be applying database changes such as migrating data from one server to another, or updating the structure of the database to improve performance or support new features.

Honestly, there are quite a number of reasons for planned downtime.

Unplanned downtime is a different story. Usually that's because something unexpected went wrong and there will be engineers trying to get things back up and running ASAP.

They interrogate the player characters 1 by 1 and question if their human has any suspicious activities.

Over a decade ago, I worked in a big tech company that had a scheduled downtime on one Saturday a month. That was for database schema changes.

When you're changing the structure of how you keep track of customer data, you need to make sure that no customers are making changes at that same time. So you take the whole customer-facing service down for a little while, make the schema changes, test them, and then bring the customer-facing service back up. Ideally this takes a few minutes ... but you're prepared for it to take hours.

As the technology improved, and as the developers learned better how to make changes to the system without requiring deep interventions, long downtime for schema changes became less necessary ... for that particular business.

Every tech company pretty much has to learn how to do these sorts of changes for themselves, though.

One thing in particular older MMORPGs did was essentially just need a week restart. They could not figure out how to. Make the server not have some bug or another that slowly increased memory usage, so eventually it would just break from the bug.

To alleviate this, they did weekly restarts. Also a good time to do longer full backups, integrity checks, etc. But the main impetus was needing to restart everything.

On top of what's already been said, to your question specifically of what the devs are doing - a lot of the time it's nothing out of the ordinary as the Ops teams are the ones conducting the maintenance. There will likely be a dev or devs on call, but that's routine anyway so it's ultimately just another day for them. Sure, when big patches are pushed they're typically more attentive to the process - but even then, they're essentially informed observers.

maintenance

Not just database migrations as others have mentioned, but database state. Databases can result in a lot of dead data, because of how transactions and locks work. Cleaning that up can cause usage of the database to be blocked for a short time. It's easiest to do this periodically if there's down time

databases are weirdly mechanical in that you have to shut them off now and then to sort of straighten out the rows and columns, and chuck out abandoned or corrupted files.. maybe add some grease in the form of optimizations and then fire it back up so users can get it all messy again inside.. mostly because they're all written just well enough to function..

Database schemas can be updated, new services and special functionalities can be first activated and afterwards tested with specific accounts, among a myriad of other things, depending on the game and the update.

Windows updates

To add to others’ posts. It can be a huge variety of things that risk making the service unstable, unresponsive, and worst case could corrupt data in flight.

Customers view scheduled maintenance as minor inconvenience. Unplanned outage as an annoyance, and loss of data as a dealbreaker.

So any time there was a chance that what we need to do would limit functionality - or otherwise make the system unstable - best to take the system offline for scheduled maintenance.

The servers run on regular operating systems. They might wish to back up the storage (and databases), update the OS, or update their game server software, all of which is a lot easier if the service is stopped.

Maintenance.