I won't say no to cheaper games. The 30% cut was settled upon in the days where physical copies were the norm and Steam was still under heavy development. Given how established Steam and digital distribution in general is, it's not really fair to developers to dedicate almost a third of the price of the game to a hosting platform. Yes, exposure is important, but that's a service provided passively due to the fact of being the largest platform. Reducing Steam's cut hurts no one except maybe Gabe's ability to buy another yacht (and even then, not likely). Even if customers don't see lower prices if Steam were to reduce their cut, it'd be great to see the actual developers getting more money from the games they put all the effort into making.