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After “Barbie,” Mattel Is Raiding Its Entire Toybox
(www.newyorker.com)
Gritty, raw UNO movie coming soon
UNO, but it's a Yu-Gi-Oh style anime movie.
"Believe in the heart of the cards!"
gets a +4
gets sent to the shadow realm
Daniel Kaluuya is starring in a Barney movie and I'm not even joking.
And apparently it is adult-themed and explores millennial angst and disenchantment, because reasons. Yes, really.
Damn, it could work.
They should raid my GF's toybox. It'll keep them busy for years.
Can't wait for more corporate slop, maybe an "Agent Orange" movie in parternship with Bayer
"Product" movies are all the rage. I could totally see them doing an Aspirin movie.
Aspirin vs Paracetamol : Dawn of Big Pharma
That was one long fucking article lol
This is perhaps bad news for Lena Dunham, whom Mattel has lined up to helm “Polly Pocket.”
Kill it with fire
Finally, a Masters of the Universe movie!
Skeletor is here to say some insightful meme crap He-Man! Be back in one hour!
Wow, that animated movie is just the first 5 episodes of She Ra stitched together which already ran on TV? That’s some evil shit.
I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of "cinema" is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It's not meta, it's nostalgia rationalization; it's not smart, it's calculated.
Brand immersion my ass.
Next company up, Mego.
I think your timing's off. You might have made big money pitching that idea 10-20 years ago. The Micronauts Movie! Action Jackson: 8" of Dynamite!
Fairly satisfied that somebody understands!
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this post was submitted on 07 Jul 2023
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