Easy; Don't buy a TV with Roku. Dumber smart TVs are still a hassle, but I haven't heard of one that requires activation (yet).
Anecdotally, my Samsung projector wanted me to connect it to the WiFi. I told it to fuck off and connected a Shield to it (probably going to replace it with a beelink soon). It has a large green banner across the top when I go for the menu, but I almost never do that.
My friend got the same projector, set everything up, and the fucker displays ads. Seriously, what the fuck. I'll take the green bar.