If you heat the room with a candle, you probably won't notice the difference. Most of the heat will likely rise to the ceiling leaving you still mostly pretty cold, even if the room is 52.4 degrees rather than 52.2. Trying to directly warm yourself with a candle doesn't really work either; the "habitable zone" of a bonfire is pretty big, you can be several feet from the flames and feel comfortably warm. A candle is so small that the distance between "can't feel any heat at all" and "first degree burn" is thinner than your hand.

Putting a terra cotta pot over it will warm the pot to the point it feels warm, it lets you meaningfully experience the heat of the candle. That same energy will be spread out on a large surface which will feel comfortably warm to the touch.

I saw people start to come up with these contraptions after those Texas deep freezes where an entire state was caught so thoroughly off guard by long sleeve weather that they started teaching each other how to shit in buckets.

If a Youtube video gains any attention, the idea cancer will soon follow. "Hey you might be able to improvise an emergency heater out of these things you probably have around the house" becomes "finger family pregnant frozen spiderman builds artisanal crisco emergency heater."

I dont think you've ever been really cold if you dont recognize the difference in utility between "heat up my whole room a very little amount" and "heat up something i can feel."

To explain it simply: having heat trapped locally can help get heat into the human, which is far more important than putting heat into the air.

The first time I saw this was right after the Texas ice storm and power grid failure a few years ago. A lot of people were suddenly stuck in their now unheated homes trying to get by with what they had on hand. That's when people found out that containing most of the heat from a candle is better than nothing.

Word spread because most people had time to kill and the stuff to try it. If you are careful about it you could warm cold hands or get a mild radiation effect if you're close to it.

But yeah it's not going to heat a room to any comfortable level on it's own. And you probably don't need the $100+ ones they sell on Etsy.

What? You need to give us context before you criticize something. I have no clue what you're on about.

The reason people are fascinated by this is because many people are deeply stupid, and willingly so. Between lacking education and not wanting to learn anything, you get people who think candles can be magically magnified by pots.

It’s not that there is superior heat output, it’s that there is superior heat collection and observation.

Not familiar with the meme directly, taking your attached picture example I can guess why they think it’s better:

It’s trapped closer to them.

Heat, that you recognize exists but usually rises out of reach of an uncapped candle, to the ceiling, is now trapped near the observation area. The pot is trapping it and radiating it much closer to the person thinking they’ve just solved the universe.

It’s observable. Like people who don’t understand the need for vaccines because they’ve never personally seen the disease the vaccine helped beat down, a majority of people struggle to grasp theory, and direct observation is all they understand.