I think it's fun to try and take this to an extreme.
Try to remove all ads from a soccer match and you'd end up with opaque blobs kicking around a ball because even the jerseys have ads.
The video stream without the ads really only exists pre-broadcast. I don't think there's anything at the consumer level that could reasonably do that to the ads injected into the video.
There is this technology to replace the physical boards on the pitch by customized ones by processing the video
Is this a consumer product, or are you talking about the augmented reality stuff they're doing in sports broadcasts nowadays?
If it's the latter, that's not something you can do yourself.
They have fancy ass tracking for pretty much everything happening on the field, so they can have a full 3d representation of the field, which makes it pretty trivial to place stuff in the scene. If you don't have this data, and you're just working with a 2d image, it's gonna get a whole lot more complicated.
Honestly, the easiest way to do that is probably to process the image to detect the bounds of the pitch and then black out everything outside of it.
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