I was originally in the let’s just sit back and see what happens camp, but this article completely changed my perspective. A very interesting read. I do, however, agree that companies creating their own instances to advertise their products can only be good for us in the longrun.
On a similar note, I was recently reading about Microsoft’s efforts to dominate the whole browser space in the 90s, and I think it’s a very good example of the worst kind of capitalism.
It would be great if there was some sort of dedicated list of instances similar to what Lemmy already has. Of course the process of creating an instance could do with simplification as well. IMO the focus on keeping this instance up and running, as opposed to working on Kbin itself, could be hugely detrimental to the entire project in the longterm.