Your caution is warranted. I like most of his works, but I do think his story telling might not be his strongest suit. Don't get me wrong it's great but I think where he excels most is in combining music and animation like no other.

Not only everybody, but companies, banks and goverment instances are using it too. Some apps that sends their OTP via WhatsApp. Some companies and instances only reachable.via whatsapp bot and whatnot.