I'm gonna take a wild guess and say the reason why gfycat integrated into basically everything was because they launched themselves at the tech giants and gave everything for basically nothing.

I thought it was pretty suss that they suddenly showed up on every platform.

Considering it's a heavily regulated industry, I think what you're asking for is impossible.

I was up-to-date on everything and knew 3rd party apps were shutting down, but it still felt like it wasn't going to happen. One of those 'oh surely they won't let it get that far' moments, but nope. Poof. All gone.