Steve on Gamers Nexus alluded to this in a recent video, I mean it's all still rumors, but the vibe I got is that EVGA's owner(s?) want to retire and shut down the company instead of selling it/etc. Sucks, but if the owners don't want to do it any more, and they don't think anyone else could run it the way they want, I kinda get it.

That's what's most mindblowing to me. Like, I would gladly (well, maybe not gladly. There would be grumbling, but still) pay for Reddit Premium if it meant I could still use third party apps. A LOT of people would, even if it's a relatively small percent overall. And the rest would be in the exact situation they are now. Instead of the most dedicated users potentially leaving the platform entirely, they'd be earning Reddit wayyyyy more money than before.