Over disproportional response, per the article

It’s pretty formulaic but entertaining. Especially if you play the Burn Notice drinking game. Drink every time: a gun is shot, there’s a random flash of a girl in a swimsuit, there’s a voiceover, a fake name or accent is used. There’s probably more rules I’ve forgotten.

The completely unblockable hegetsus ads were really what made me switch to Apollo from the official Reddit app. Then killing third party apps made me leave for good. Bravo, Reddit