That was gross.
On a related note, one of my kids learnt about how phrenology was once used for scientific racism and my other kid was shocked, dismayed and didn't want to believe it. So I had to confirm that yes people did that, yes it was very racist, and yes they considered themselves scientists and were viewed as such by the scientific community of the time.
I didn't inform them that phrenology and scientific racism is still with us. There is a limit on how many illusions you want to break in a day.
I usually go with "Scientology for the 21st century". That for most gives just "weird cult", which is close enough for most people.
For those that are into weird cults you get questions about Xenu and such, and can answer "No they are not into Xenu, instead they want to build their god. Out of chatbots". And so on. If they are interested in weird cult shit, and have already accepted that we are talking about weird cults the weirdness isn't a problem. If not, it stops at "Scientology for the 21st century".