Well it is really easy. Read this hyperbolic statement:

Is having a government good for a country? Yes. Then why don't you want an unelected elite control your country?

Sounds stupid right?

The people like standards. People don't like when google can define standards alone. Especially when they have at least tried and most people hated the idea. Remember google topics? The thing that google advertised as more privacy protecting while just opening you up more track you even better by giving you more identifying features?

Lastly google is an advertisement company, trying to shape the web in their favor when most people will agree that the web became very privacy invading. Like come on and you ask why people don't like that google, an advertisement company, has the ability to just force a new web standard in a world where advertisement companies are invading their privacy?