Right now their page https://upgradefromwindows.com just redirects to https://www.fsf.org/windows which has a wall of text and an infographic. Even I, who doesn't have windows and will never reinstall it unless forced, clicked away from the page within 5 seconds. The FSF desperately needs help with marketing and design, plus it would be great to have tooling for brain-dead linux installation (no, find distribution, backup, put linux on a USB-stick, reboot, hit some button to get into the BIOS, select "USB stick", reboot, click through installation, find alternative software, is not brain-dead).