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Apple Says Siri Data Has Never Been Sold or Used for Marketing
(www.macrumors.com)
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Right right. Siri data can be "anonymized" or format shifted, and then the new data is sold and used for marketing, and technically the company wasn't lying. But the same problems still exist.
But don't take my word. Just read the statement in the article and decide for yourself if they're being sleazy or honest.