My girlfriend noped out of lemmy pretty much immediately after I tried to explain how to set it up and use it. Objectively, it's a lot more confusing than signing up for something like reddit. She's also pretty tech savvy, so I can't imagine normies making the transition in mass.

If these federated alternatives are going to become mainstream, someone will have to step up with an implementation that greatly improves usability and accessibility. Meaning that federation will probably have to be masked to a large degree to reduce confusion. Maybe something more like a distributed network instead of a federated one.

As soon as you start talking techbro nonsense like federation and decentralization, people's eyes glaze over. People don't care how things work, they just care that it does what they need it to.

Hate to say it but a lot of us in tech, especially the devs, are really out of touch with end users. They aren't philosophizing about the internet. I understand why people are excited about the idea of decentralization, and why it matters, but it has to be presented in a way that's much simpler for people to understand if we actually went people to get on board.