90
Knowing less about AI makes people more open to having it in their lives – new research (theconversation.com)
submitted 2 days ago by noodlejetski@lemm.ee to c/technology@beehaw.org
15 comments fedilink hide all child comments

The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

you are viewing a single comment's thread
view the rest of the comments
[-] vonbaronhans@midwest.social 9 points 1 day ago

Here's an important bit from the actual journal article abstract

This lower literacy-greater receptivity link is not explained by differences in perceptions of AI’s capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI’s execution of tasks that seem to require uniquely human attributes.

It then goes on to say you should target ads for AI to people who don't know anytime about AI, since they'll see it as magical and buy in. Kinda gross, if you ask me.

[-] jarfil@beehaw.org 5 points 1 day ago

It then goes on to say you should target ads for AI to people who don't know anytime about AI, since they'll see it as magical and buy in. Kinda gross, if you ask me.

That's marketing summarized: sell feelings, not facts.

Check most ads for cars, perfumes, airlines, even food. They don't focus on what they do better, but on how you will feel while using them. Even when they put some actual data here and there, it's often disguised as part of the "feel better" narrative.

this post was submitted on 22 Jan 2025
90 points (100.0% liked)

Technology

37850 readers
339 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 3 years ago
MODERATORS
alyaza@beehaw.org
TheRtRevKaiser@beehaw.org
gyrfalcon@beehaw.org
rs5th@beehaw.org
coldredlight@beehaw.org
Los@beehaw.org
SemioticStandard@beehaw.org
TheRtRevKaiser@kbin.social
remington@beehaw.org