Probably not from Gamers Nexus' side of things. Their video is very professional, and focuses on the damage done to other companies featured on the channel, and challenges LTT and LMG to be more professional. They also said in their followup that they won't be making any more videos on the topic, their goal was to raise awareness, and now it's LTT's responsibility to decide what to change, if anything. Is LTT playing it up as drama? Maybe, but I think it's more likely that they want it treated as drama rather than legitimate criticism so that they can ignore it and move on, rather than to increase attention/ relevance.