Title text: The heartfelt tune it plays is CC licensed, and you can get it from my seed on JoinDiaspora.net whenever that project gets going.
Transcript
2003:
[Cueball approaches a bearded fellow.]
Cueball: Did you get my essay?
Bearded Fellow: Yeah, it was good! But it was a .doc; You should really use a more open-
Cueball: Give it a rest already. Maybe we just want to live our lives and use software that works, not get wrapped up in your stupid nerd turf wars.
Bearded Fellow: I just want people to care about the infrastructures we're building and who-
Cueball: No, you just want to feel smugly superior. You have no sense of perspective and are probably autistic.
2010:
Cueball: Oh my God! We handed control of our social world to Facebook and they're DOING EVIL STUFF!
Bearded Fellow: Do you see this?
[Inset, the bearded fellow rubs his index and middle fingers against his thumb.]
Bearded Fellow: It's the world's tiniest open-source violin.
What are more efficiente and better implemented formats for documents sharing?
Djvu, but it's toolset is proprietary.
Markdown is gaining traction. There's lots of tools that will edit and display Markdown consistently, and without a dedicated tool, it's just a very readable text file.
And, most importantly for today, it's easy to generate a PDF file from, haha.