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This is not a good look for firefox
(lemmy.ml)
A place to discuss the news and latest developments on the open-source browser Firefox
The browser itself is free, and they have to make money somehow to keep the company running (if the CEO didn't keep most of it for themself). If you don't like it, you can turn it off or download an ad-free fork.
Name an internet browser that costs money
And many, many more.