Proton had a reputation for being the good guy. In the span of a month, we saw them bend the knee, flip flop and throw shade at competition; all while pretending to be the hero. We essentially have to trust them with our data and they are showing signs that they are willing to act against that trust with worrisome agendas and biases. It's not a good look, and since this marketing to users key issues, it's going to cause some responses.