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The True Costs of Being on YouTube : creator degoogle
(carlalallimusic.substack.com)
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this post was submitted on 16 Feb 2025
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I have no idea about production cost, but 3500€ sounds like a lot. Still, the days of "broadcast yourself" are clearly over (just look at the production value of philosophy tube, not to mention MrBeast). Unfortunately, cooking videos are notoriously demanding videos, at least when it comes to lighting and camera, etc. It's really easy to make food look gross on camera.
Here's an interesting video on cooking on youtube
i think philosphy tube is broadcasting herself though, she's an actress and likes to put on a show, of course she's started to put on more of a show once she's gotten comfy in her skin & has a budget to do it
she's having fun whilst making educational videos, it's a win/win
it is a shame that everyone feels a pressure to perform to such high standard. if "yourself" isn't selling well enough you're either dropping out of youtube or ending up changing yourself into someone you're not
The "broadcast yourself" bit was meant more like "just turn on your webcam and start filming stuff".
speaking as an artist - we like to fuck around with the mediums we have, see how much we can express ourselves through it. but yeah not everyone wants to do that, and by now it's a requirement to be "unique" and "the best" which is whack
From my TV exp. any "show and tell" videos are surprisingly hard, but food is a nightmare. Still it sounds like some really high costs.