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The True Costs of Being on YouTube : creator degoogle
(carlalallimusic.substack.com)
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this post was submitted on 16 Feb 2025
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Honestly, it sounds like she’s overdoing it on the production quality of her videos if it’s costing her $3500 per 20 minute video. It’s just YouTube.
She also says her best video got like 350,000 views, I’ve seen crappy reaction videos that get more than that. And Google takes 2/3 of the ad revenue for everything she makes.
I have no idea about production cost, but 3500€ sounds like a lot. Still, the days of "broadcast yourself" are clearly over (just look at the production value of philosophy tube, not to mention MrBeast). Unfortunately, cooking videos are notoriously demanding videos, at least when it comes to lighting and camera, etc. It's really easy to make food look gross on camera.
Here's an interesting video on cooking on youtube
From my TV exp. any "show and tell" videos are surprisingly hard, but food is a nightmare. Still it sounds like some really high costs.