No, it doesn't mean they're wrong, but asking someone to suffer for your benefit while you refuse to suffer is self centered and shows a lack of conviction. If you take it a step further and start demanding it, like some are, you start to look like what you're fighting against.

"Everyone needs to protest, it won't stop until they feel it! Not me, I mean I'm not going to do that, but people need to. Even if it hurts them and theirs! I'll be waiting."

Thanks for listening I guess.

Edit for your edit: it is about collective action. Action he is demanding that can cause great suffering to those who perform it, so that he can benefit from that action. Action, that while demanding it, he refuses to take part in. This is about people demanding others to suffer for their benefit.