Maybe a monthly/quarterly coordinated push to get people to migrate would be more effective at making it push through, rather than tiny blips of "Hey, maybe Mastodon?" on occasion.

And then whenever people inevitably try it and decide not to stay, as I did, make sure to pick up on any feedback and take it seriously. Maybe after a year it'll be a genuinely desirable alternative.

I personally think it's a messy pile of junk.