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Who else is surprised that Mozilla uses “technical and interaction data” for advertising purposes on the New Tab Page? (www.quippd.com)
submitted 1 day ago by yoasif@fedia.io to c/firefox@fedia.io
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Mozilla’s legal updates from last week are the gift that keep on giving. Take a look at the table below (extracted from the Firefox Privacy Notice):

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[-] yoasif@fedia.io 3 points 1 day ago

I actually hadn't checked the documentation (serves me right, of course), but I can't see where they are up front about it:

https://support.mozilla.org/en-US/kb/new-tab#w_data-and-privacy https://support.mozilla.org/en-US/kb/sponsor-privacy#w_what-data-is-shared

When you view or click on a sponsored shortcut, Firefox sends anonymized technical data to our partner through a Mozilla-owned proxy service. The code for this proxy service is available on GitHub for interested technical audiences. This data does not include any personally identifying information and is only shared when you click on a sponsored shortcut.

By default, when stories are recommended on your New Tab page, Firefox collects data on how often they appear and how many times they are clicked. This data is not linked to any technical or interaction information about you or your Firefox browser. You can learn more about the data we collect and opt out data collection if you prefer.

If you choose topics of interest to personalize your recommendations, the selected topics will be collected to improve the relevance of the recommended articles and sponsored content on your New Tab page. This information is also not associated with any technical or interaction data about you or your Firefox browser.

Do you see any reference here what we see today on the new Mozilla Privacy Notice that says that you can opt out of tracking for ads by disabling the "technical and interaction" data checkbox?

this post was submitted on 03 Mar 2025
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