I think it's very interesting to note that mainstream consoles like the Switch or PS5 have massive ad campaigns behind them, expensive television spots, and a constant churn of new exclusives that they're using to keep themselves in the conversation. The Steam Deck certainly had an ad campaign, but it feels impressive to me that they managed to make those numbers happen mostly just through throwing up an announcement on the Steam front page and then having it review well once it found its way into critics' hands.