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New glasses? The unsightly world of optometry retailing - Michael West
(michaelwest.com.au)
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First time I ducked into a Dresden opticians for an eye test they straight up told me; "Nope, you don't need new glasses." Instant loyalty from me, and since then they've done it twice more.
They also manufacture their frames independently from recycled plastic so they're not beholden to Luxottica.