GW constantly pushes Space Marines and to a lesser extent the Imperial Guard as a majority of time as the protagonist. People don’t have the media literacy to understand that protagonist does not equal the hero. The protagonist is just the main character of the story and they can be evil or good or anything in between.

I feel like the satire is being washed out to support the line that shall always go up.

But hey, Space Marines goes “Pew! Pew! Pew!”