small44 , it's not just GenZ. Retired Boomers living on a pension, immigrants trying to earn a basic living,, working class folks of all ages, creeds, colours et alia, are all having a hard time. My lucky find is that Dollarama, a Canadian company, has a lot of in-house brands and a lot of non-American imports. and i has enabled us -- creaky old boomers who worked in social good professions rather than for profits -- to find almost everything we need either from Canada or at least not from the US, and still afford to eat relatively healthy and pay the cat's vet bills.

Giant Tiger is also a good Canadian company to patronise. If I can't get it there, I won't wear it.