The word, as an insult, may be used predominantly to refer to either gender in some parts of the world, but in other parts it's usually gender-specific. Both points of view -- that it's misogynistic and that it's not -- could be argued to be valid because we live in different cultures. That said, we're a global audience here and so using this word across cultures becomes problematic.

Here in the USA, it's still a mostly gendered word based in misogyny. People in the US claiming otherwise probably just don't want to stop using the word as an insult and either don't believe or care that it perpetuates misogyny in the US when used against women.

The claim in this thread that it's matter-of-fact not misogynistic is untrue globally.