Well, that truly sucks and could lead to me swapping to another brand if it adds ads to upgrade in my connect app.

I paid a lot of freaking money for my watch and included services.

INFACT I am going to email them my opinion on this and warn them I will absolutely leave in one Garmin recorded heartbeat

Edit: I submitted the below response here: https://www.garmin.com/en-US/forms/ideas/. Not sure that's the best place but that's where I did it.

*This is what I just sent them from their contact page

I switched to Garmin fitness watches in 2013

910xt followed by 920xt, Fenix 3HR, Fenix 5X, Fenix 6X, and now own possibly my last Garmin the Fenix 8X amoled.

I just saw a story about a subscription tier for connect.

1. total crap that nobody is asking for
2. If I have to see or dismiss an ad for connect plus in my app that will be the beginning of the end of our relationship
3. I'm about 90% sure, regardless of ads it will be anyway because it will be hard to convince me that the next set of new watches won't be directly impacted by a subscription tier. At least one feature the watch(s) would have gotten will be pushed into the pay tier.*

This is EXTREMELY disappointing