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Google's messaging mess continues: Chat app now wants to be the next WhatsApp
(www.androidauthority.com)
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this post was submitted on 03 Jul 2023
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Many have tried, many have failed.
You simply need a killer feature to get people to change.
whatsapp's killer feature was "no killer features, just a messaging app with number-bound IDs and good UI that even my grandma can use with minimal setup". for anything like that again I'd change, but the minute they think they need to add something like numberless IDs, or stickers, or a social media feature, or a payment system, they can fuck right off.
WhatsApps main "killer feature" was being early in the market to quickly reach a critical user mass.
Doesn't matter which competitor, people will install an alternative, see that only 5-10% of their contacts have it and will immediately uninstall.
I see potential in preinstalled messaging apps. But it needs to be cross-compatible between iOS and Android. Otherwise it won't fly.