General inflation doesn't quite translate directly in all cases and is just a reference. In video games, costs have increased, but revenues have increased primarily through micro transactions and a growing market/sales. There's virtually no marginal cost to produce additional units with software, so the revenues become a balance of price, demand, and supply (for hardware). They are expecting that the price increase won't result in a significant drop in demand so that revenue increases. If they're wrong, this will be a huge business mistake. If enough people purchase anyway, like you, then they'll increase revenues and this will be considered a great business decision