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this post was submitted on 13 Apr 2025
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Maybe they need to tell theaters to calm the fuck down with their pricing and ads. Do one or the other. If I'm paying $15+/ticket to see a show, then don't lie to me about the showtime and include half an hour of commercials.
I used to like trailers. But just as I was starting to feel like the trailers were getting too long, the new thing became to splice the trailers with ads. So you think you're watching trailers and then suddenly there's a Ford commercial. So now they're too long AND they're less entertaining and relevant.
My local cinema now plays older movies too. I got shocked by walking in a few minutes late to the opening of LOTR: The Fellowship of The Ring because it started at the listed showtime! So I'll support them by going to their older movie showings now. It's nice to not get ramrodded with ads and movie spoilers.
Cinemas absolutely should be going semi-arthouse at this point in time. You don't have to cater to a high-brow crowd to not constantly swim with the latest big-studio mainstream, plenty of people who'd totally go to a screening of Reservoir Dogs and you could actually make money off the tickets. The whole back-catalogue of popular stuff, especially so if it benefits from a big screen. Play it again, Sam.
That said I'm totally a fan of shoddily produced local ads. Like a (back in the day) 9mm recording of the interior of a local hair stylist and some cheesy dialogue so bad it could be from porn. Replace 9mm with a phone camera, same thing.
Also, throw in some student project short films. Do list the proper starting time, with a different starting time for the pre-show, "you won't be bored if you come early and won't miss anything when not", avoids everyone rushing to their seats at the same time.
Side note why aren't there drive-in cinemas with EV chargers.