It's a dev kit/enthusiast version to get their foot in the door. I want it bad, though. It's first/best in class at a bunch of shit.

We'll see how long it takes, but pretty much all the analysts have expected them to be trying to get the costs down for a more mass market version, and naming it Pro implies that as well. Ultimately it will take some engineering, but getting a real device into the hands of devs and higher spenders so devs have a reason to start building out an ecosystem should make it smoother to sell to average consumers if they can figure out a way to get the price point.

And actually making the hardware helps to work towards economy of scale as well.